Art Director, Designer
SOZO Pte Ltd., Singapore ( 2011, 2012, 2013, 2016, 2017, 2018 )

Oversaw a design team to ensure quality cohesion using the same design language across all collaterals of the event, Anime Festival Asia, in the region including online social media, offline event guides, large format billboards and exhibition designs for branding and promotion.

The main objective was to promote event content in visually exciting manner and communicate to event attendees all the information they needed to make well-informed decisions on the content tiers they wish to experience.

A2 (42cm x  59.4cm) double-sided event guide
Event badges and admission wristbands for different tiers
Top: Facebook and Instagram promotional images for I Love Anisong, the concert segment of Anime Festival Asia
Bottom: Images for use in social media promotion through Instagram stories
Top: Entrance gate of event
Bottom: Backdrop of Akiba Stage and street banners at event venue
Top: Ticket counter board with tier information, entitlements and prices
Bottom: Board at event venue highlighting contents of all 3 segments

PROJECT EXPERIENCE

2018
• AUG 31 ~ SEP 02 : C3 Anime Festival Asia Jakarta

2017
• NOV 24 ~ 26 : C3 Anime Festival Asia Singapore
• AUG 18 ~ 20 : C3 Anime Festival Asia Jakarta
• JUN 10, 11 : C3 Anime Festival Asia Bangkok

2016
• NOV 25 ~ 27 : Anime Festival Asia Singapore
• SEP 16 ~ 18 : Anime Festival Asia Indonesia
• AUG 19 ~ 21 : Anime Festival Asia Thailand

2015
• SEP 25 ~ 27 : Anime Festival Asia Indonesia

2013
• NOV 08 ~ 10 : Anime Festival Asia Singapore
• SEP 06 ~ 08 : Anime Festival Asia Indonesia

2012
• NOV 09 ~ 11 : Anime Festival Asia Singapore
• SEP 01, 02 : Anime Festival Asia Indonesia
• JUN 09, 10 : Anime Festival Asia Malaysia

2011
• NOV 11 ~ 13 : Anime Festival Asia Singapore